Consumer Dynamics with Transamerica – Session II
Transamerica has developed a treasure trove of resources around consumer sentiment that remain mostly untapped by the BGA community. Their consumer research into buying behaviors and the dominant concerns on the minds of most clients is unparalleled and there is nobody better than Michael Babikian, President and CEO of Transamerica Brokerage, to tell you all about it. Call participants will come away with:
- A greater understanding of the unique dynamics of a couple’s joint decision making process and techniques for coaching them through it.
- Ideas for effectively positioning Long-Term Care and Chronic/Critical Illness Riders to win existing cases as well as find new sales.
- A thorough understanding of the unique planning concerns that come with foreign nationals, particularly when working with “mixed couples” including one citizen and one foreign national.
This call is critical for any BGA serious about using these resources to educate and train their producers, and creating reasons other than price and compensation for doing business with the agency.
Register for one of the Sessions Now!
Session 1:
Thursday, April 24th
10:00 AM Pacific Time
Follow this link to register for Session 1
Session 2:
Thursday, April 24th
1:00 PM Pacific Time
