Perception is reality. An overused phrase? Perhaps, but when it comes to life insurance and how the language we use is actually heard by life insurance buyers, it is absolutely the truth. Unfortunately for all of us, that truth is keeping us from selling more life insurance. How to solve the problem? Understand it on a deeper level and use that understanding to educate, train and ultimately change producer behavior.
Join AIN, AXA and Maslansky + Partners as we “go deep” into the recently conducted research into consumer sentiment about the life insurance industry’s products and “jargon”. Could increased sales be only as far away as updating our vocabulary?
Thursday, January 14th